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We don’t use them!
There is no universal tool of analysis for every thinking task.
And no ‘right’ way to analyse the output of a research project
Nor is there a substitute for getting out a clean sheet of paper, and thinking deeply about what matters most, and the best response
We utilise a wide range of models and techniques to assist in our analytical and strategic thinking
Choosing these ‘aids’ is a decision made purely upon their value.to that project - not because we promote ‘trademarked’ methodologies
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