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Bread and Butter is a full service research
company. Often with our clients we are involved continually
through the entire marketing process. From positioning and
new product development, to creative development and evaluation,
to running research training. courses.
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We employ a
wide range of qualitative methodologies, according
to the task:
- Enthographic approaches
- Group discussions (standard, extented creative, conflict
etc)
- In depth interviews
- Child and youth moderation: either groups or paired friendship
depths
Unusually for Austrailia, as well as research in dedicated facilities,
we also have a network of locations for in-home research an
approach that we feel adds real value. |
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Our quantitative expertise
caters for:
- simple ad-hoc studies
- Extensive category U&A's
- preference and brand fit studies
- adaptive conjoint
- evaluation of new product and communication concepts
Whilst we can utilise a range of data collection methods, we have
developed a high level of expertise in online research.
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An international dimension:
personnel at Bread and Butter have vast international research
experience in conducting research, including international co-ordination
as well as a supplier to international studies. We have experience
from the UK to the Ukraine, from Singapore to San Francisco. |
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